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How to Understand Social Media

It seems — at least to those of my friends who remember typewriters — the questions of the day revolve around social media.  What’s it all about? How do we use it?  Why use it at all? 

greg-lloydEnter Greg Lloyd whose blog Explaining Twitter - One of Three Places for People was republished this afternoon in Social Media Today.

This is an excellent primer providing answers the questions above, and it has good links to other sources for anyone who wishes to dig deeper.

Of interest is Greg’s organization of the social media world into three buckets, those for the neighborhood, workplace and public commons.

“What fascinates me about social software is how we’re learning to create places with perceived affordances - features and user models - that seem natural for different purposes and intentions,” Lloyd writes. “I use Facebook, Traction TeamPage and Twitter as three separate places: the neighborhood, workplace, and the public commons.”  Traction Team Page is collaboration software his firm makes.

I like the organizational principle. It’s something I can wrap my thoughts around.  Will this taxonomy be of help in marketing? Maybe later.

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