Today, September 6, I?m joining with Tom Kramer and Tim McMahon from Strategy Marketing Selling in an online conference seminar that looks at the roles of Sales and Marketing communication in selling value. ?The Myths and Realities of Selling & Communicating Value? will run 11:00 a.m. today.
To register for the session, contact JMC vice president Sylvia Murphy (sylvia@mallen.com or call 845 331-1200.) We?ll move into a favorite and shared theme — the great Sales-Marketing Divide and why Web 2.0- era communications demands that we tear down that wall. In preparing for this event — my first as a presenter — I?ve two things to share:
- Getting granular is hard! I recall attending a Web seminar on marketing communications that Frost & Sullivan provided. ?Good but not great,? I mumbled. After all, there wasn?t much new there for me. Of course the fact that I?ve spent decades in the field means that I have a far different vantage than a general manager who doesn?t plow the same turf. Putting our seminar together taught of the need to generalize enough but not too much. Based on this experience, I now know Frost & Sullivan did a fine job.
- This is fun! Okay, it?s a lot of work. Generating content extracted from professional experience is real work — real effort that nowadays we call ?thought leadership.? It?s been a long time — maybe since my days at Syracuse University?s Maxwell School — that I?ve wrestled concept and theory so rigorously than I have with Tom and Tim.
For a copy of the presenation: Download myths_and_realities_jmc_and_sms_9_6_07.pdf
