One of the best reports seen lately on the import of social media is an article by Shel Israel, senior fellow with the Society for New Communications Research, appearing today in that group’s Communications Review.
Shel is conducting a global research project on social media for SAP. Well "conducting," may be the wrong term if you mean it to bespeak "control." It’s more like the two-way social engine took over. See the article!
Noting that social media is getting bigger and moving faster, Shel offers real interesting learnings which are quoted here:
Social networking is the most relevant and sustainable tool in our global workshed. Local, regional and global versions are growing and morphing even as they imitate each other.
If you want to know what your business will look like in five years, go talk to you kids. Watch their habits. They will make more decisions based on friendship than marketing.
At about the point when early adopters get bored, large organizations feel it is safe to adopt. Current example: blogs. Theyre old news in the Silicon Valley and suddenly hot in the enterprise. Future example: online video. Its hot in the Valley, but no yet ready for prime time in the enterprise.
Where there is broadband, there is social networking.
The company most mentioned in the SAP Global Survey was Facebook. Surprisingly little discussed: Google. Mentioned twice in 40 conversations: Microsoft.
I’m looking forward to the final report at the SNCR’s December conference in Boston.
