Corporate leaders have a sharp eye on social media when it comes to driving success.
Clearly
, with Internet developments we are in a sea change when it comes to communications. Senior execs see that change approaching. Just today, a survey report from Toronto-based Veritas Communications reported that senior execs (85 percent) believe social media like Facebook, You Tube, and blogs are becoming essential to communications. Nearly half (46 percent) say social media tools are becoming even more important than television, radio, newspapers and magazines.
"It is astounding that one in two executives say social media is becoming even more important than television," says Keith McArthur, principal of com.motion and Senior Director of Media Innovation at the Veritas group. "TV advertising," he says, "is still where marketers spend most of their money, while social media represents a tiny sliver of the budget. It’s clear that’s going to change." The results are contained in a survey of 444 business and marketing leaders conducted by Pollara Strategic Insights. The survey was conducted in Canada.
Have specialists in communication provided corporate leaders with the strategic insights and tactical planning they need to win elections and maintain success?
Stay tuned.
