I just finished a truly interesting interview with Ric Dragon, who runs Oxclove, a Web site development firm and an even newer venture, Dragon Search.
As we ploughed through the fascinating nuances of search engine marketing (SEM) and all manner of interesting new Web 2.0 techniques, I realized that while they are great and of increasing value there another even more enduring characteristic is critical to effective communications: passion.
The energy by which anyone expresses themselves, in any forum has so much to do with making an impression and establishing and maintaining a relationship.
If passion is expressed in voice, in language and amplified graphically, the communications is more effective. An established, almost self evident notion. But worh noting.
