I have long agreed with the communication sages that no vehicle beats face-to-face communications. Back from activities in Los Angeles, Orlando and Fort Lauderdale in the past 10 days, it’s necessary to add the practical element of time and energy.
It’s practically self evident, but sometimes in working with others it’s too easy to get carried away with face-to-face and the power it brings. This noon time, meeting with Jeff Mehl reinforced the “pfew!” factor.
Jeff and his wife Valerie have launched Daybreak Office Solutions (http://www.daybreakoffice.com/) and they are landing their first customers through face-to-face marketing in the Hudson Valley (http://www.travelhudsonvalley.org/).
At whatever level, local or cross country face-to-face is effective and potentially exhausting. While it charges your communications with power, it must be very highly focused and prioritized so that it plays the proper role in any organization’s marketing mix.
Pushed too far, one runs the risk of being unable to think — therefore to listen and be effective. Witness the fatigue of the presidential cadidates in this primary season.
