On a monthly session with members of Business Marketing Association of the Hudson Valley - a group of individuals with lots of marketing talent - David E. Dirks is presenting his take on key factors about personal branding.
One point he makes I reeally like. He calls it a “know- it-all” syndrome. So very right, and something I’ve seen creeping into my own mindset of late.
It’s the easiest of conceptual traps one can fall in. Easy to fall in, I believe? because it identifies an internalize brand positioning which is a notion about self that accumulates over the years. With this comes a higly selective process by which certain new information is filtered by source or some other criteria that itself is set by the prejudices of our hardened brand and its world view.
Such a subtle self smugness is something that I have observed within myself in my own process of re-structuring my own future, personal and professional.
My experience is that parking the smugness is a powerful chalkenge if one is to move ahead with personal branding.
This self view, built over time and hardened in the kiln of life must be chipped away or dissolved somehow in order to develop a fresh brand that will work in support of one’s strategy for his or her next stage of life.
I wonder if deconstructing a hardened self-made brand image must be considered for big government or big business? Is dissolving a know-it-all mindset crucial to effective rebranding anything?
Tags: Branding, Hudson Valley, personal branding