When it comes to corporate reputation and brand marketing, social media must be like television was in the 1950s as its penetration became geometric. It seems everyone is talking about it. Meanwhile, there are a group of early adopters who believe in social media and who are putting it to work.
Communications itself is incredibly powerful, a function and capability that can energize success. Social media, is a vehicle, or really series of vehicles, that not only give voice to buyer and seller but make it possible for them to dialogue. I personally believe this is of enormous importance.
The importance of social media to business leaders is well covered by New Communications Review in a report on a study by TNS media intelligence/Cymfony. According to New Communications, the research shows that “senior marketing executives in several countries agree that the use of social media for corporate, brand and product marketing is not a passing fad.”
The companies called revolutionaries are implementing social media and eight in 10 of them say it will grow in significance. The “wait and see” group of executives are paying attention and learning the ropes.
Social media. It’s changing how we communicate personally and commercially.
