Several hours ago I was winding up a spirited meeting with two of the more spirited business people you will encounter any day: Bill Shafley, president & CEO and Doug McQuarrie, vice president of technology at Tactical Solution Partners (TTSR), Hanover, Md.
Following a formal meeting on a variety of topics, we were winding down with a common observation that no matter what industry one is connected with, no matter what technologies are involved, the fundamental human element of passion is central to success. People will do business with purchase from others who demonstrate passion.
Passion is communications at a fundamental level! It is certainly positive energy. It’s certainly the “juice,” as author Marcia Wieder writes in her book “Doing less and having more: five easy steps for discovering what you really want — and getting it.” (William Morrow and Company , 1998)
But she takes the notion of passion a step beyond having enthusiasm to the notion of “being compelled to action.
“Being passionate means being excited enough about an idea or project that you will actually do something about it.” She says enthusiasm is a close companion, with an etymology meaning “being inspired by God.”
Key point? The attitude and positiveness from one who takes action on his or her convictions is itself a communication –nonverbal, but powerful because it is not what they say but what they in fact are doing. We all respond to authenticity.


