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Archive for the ‘Hudson Valley’ Category

Know-it-all syndrome

Thursday, May 27th, 2010 by John Mallen

On a monthly session with members of Business Marketing Association of the Hudson Valley -  a group of individuals with lots of marketing talent - David E. Dirks is presenting his take on key factors about personal branding.

One point he makes I reeally like. He calls it a “know- it-all” syndrome. So very right, and something I’ve seen creeping into my own mindset of late.
knowitallphoto
It’s the easiest of conceptual traps one can fall in. Easy to fall in, I believe? because it identifies an internalize  brand positioning which is a notion about self that accumulates over the years.  With this comes a higly selective process by which certain new information is filtered by source or some other criteria that itself is set by the prejudices of our hardened brand and its world view.

Such a subtle self smugness is something that I have observed within myself in my own process of re-structuring my own future, personal and professional.

My experience is that parking the smugness is a powerful chalkenge if one is to move ahead with personal branding.

This self view, built over time and hardened in the kiln of life must be chipped away or dissolved somehow in order to develop a fresh brand that will work in support of one’s strategy for his or her next stage of life.

I wonder if deconstructing a hardened self-made brand image must be considered for big government or big business?  Is dissolving a know-it-all mindset crucial to effective rebranding anything?

ubi sunt

Tuesday, May 25th, 2010 by John Mallen

One of the conditions of having a life that can look back across decades, is a personal sense of the layered meanings in the phrase ubi sunt, the medieval lament over the transitory nature of life and the mutability of all things. Everything changes.

Ratchet forward and you can plot the trajectory of change following the “curve of life,” as Charles Handy calls the Sigmoid Curve.

sigmoid-curve1

Moving along the X axis, the line takes us up the leeward slope stretching to its highest point before beginning its downturn.I like Handy’s view, because there there is a point where change doesn’t necessarily mean riding the curve to its downward termination. Rather at this point, we are wise to start a new curve, moving forward and starting a new curve of growth.

Last night we toasted Gretchen and her move to a new position as director of communications at the Mohonk Preserve. She is going to be great in her new position. She will bring incredible energy, a Molly Brown passion for getting it done, and a fierce commitment to the cause the Preserve serves. It was sad to wish her well, but also exciting to send her off to start a new curve in her professional trek.

gretchenWe have worked together at JMC for nearly seven years, I will miss her. As director of editorial services, Gretchen polished virtually every writing product that moved out of our shop. She handled a wide-range of clients herself, covering topics as diverse as genomics and high-tech ballistic materials that protect our soldiers in Iraq. Being a highly skilled and experienced researcher, it stands to reason that she was and continues to be a sponge for information – not just finding information but then sorting and dissecting it into usable bites. A great, great resource in a marketing communications firm where the next client will come to us from a field as fresh as tomorrow.

Most of all, though, is her heart. Generous and true and trustworthy. She can take her talents across the mountain, but deeper, enduring qualities will forever connect her to all of us who are privileged to call her friend.

Lots of social about social . . .

Friday, May 7th, 2010 by John Mallen

. . . Social media, that is. Interesting as I listened Wednesday night in on a presentation by Ric Dragon and Ric opens with his recommendations, the makings of recipes in a social media cookbook. I’m taken by the questions from the 32 people in the room here at the SUNY Ulster Business Resource Center and the dialogue back and forth among them, Ric and two members of his team, Claudia Corrigan D’Arcy and Etela Ivkovic. The event was sponsored but SCORE.

Each of the ingredients in the recipe for successful social media communicating triggers enthusiastic discussion. Here’s how Ric says to start:

Take up Google Reader and follow 10 blogs. Use Twitter and follow 10 individuals, sign onto Facebook and follow 25. Go to LinkedIn and follow another 10… and now – just this week – says you can follow companies. Make sure to create profiles in your social media sites and in doing so it’s good to have a folder of images so you have neat pictures of yourself in easy reach. Ric’s Recommendations, in a far more formal version, appear in this blog.

But what is really interesting are the discussions and there are lots and lots of conversations buzzing through the room. “I want concrete social media tools,” says one audience member, echoing a sense of the buzz in the room. Atta boy, Ric. What’s going on is the prowess of social media is making headline and people are listening, and they really need to learn how to use the media.

“How do you find in Twitter people you are sincerely interested in following?” Early on, in the old days of Twitter, says Ric, if you wanted to find followers you would find people and elect to follow them, and in doing so you’d build up your following. But Twitter rapidly became far more vast then friends following friends. Some people have 10,000 followers, and says Ric many of that number are not paying attention. For today, Ric suggests we begin by searching for terms or phrases of interest to you, such as “Hudson Valley.” You will identify people you want to follow. Another way is to find people you respect and follow their followers, and a third approach would be to identify authorities – for example, authors – and develop lists of these topic centered experts. You can then elect to follow people on the list.

How do I get social media on my smart phone? Go to the app store or go online and access the social media site’s mobile phone. “My best suggestion,” says another in the audience, is “go to the AT&T store and ask them how to do what you want to do? There is this skinny little guy there and he’ll take your phone in hand and do it for you free!”

Google Universe

To a lot of the questions, Ric recommends what he calls “The Google Universe. “I like all things Google.” Google profile; Google Reader where you can read blogs and also follow people; and Google Local. It’s a freebee; go to Google with your browser, select Google Maps, and then, add your business. It’s important so long as you yourself are your business, even if you don’t have consumer traffic. The Dragon Search team jumps in with more concrete advice: “You have to verify, and your response will be followed with a postcard from Google or phone call from them.” Then you can go in and edit it. Then ask your clients to post reviews of your localized listing.”

Blogging

Write a blog per week. Blogging is the meat and potatoes of social media. The best for people in business is for you to host your blog on your Website. Second, say the Dragon Search Marketing experts: use Wordpress – the broadest app being used in blogging today. But if you don’t know what you are doing and are scared, try Google’s Blogger. “It’s a great deal for $10.”

And comment on blogs. Think about adding relevant comments to others’ blogs. Maybe the blog missed a point, and this can be your chance to augment. Good practice: Post a blog. Then go to your Twitter account and write that you just posted. Go out to other blogs of similar themes and mention that you just posted a blog covering the same address.

Goals

It’s important to start with goals and objectives. Examples would be to use social media to sell more product. Then you can ask what are some of the objectives, such as to build an audience of people who we can dialogue with, the audience who will potentially make a purchase, down to the evangelists.

Other points:

Panoramio is great for geo tagging photos. It’s like Flckr, but you can post pictures to your profile and you can place geographical location for this.

Use Facebook to add a Fan Page for your business. The Fan Page is built from your personal Facebook page. Then you ask your friends to go to your fan page. There is a solid business reason for Facebook in business. “ We think we are selling our service or product, but we are actually selling our passion, emotion,” Claudia said.

“What is social media but having conversations. You cannot just go out and promote, “says Etela Ivkovic, who with Claudia is part of the Dragon Search Marketing team.

What is the worst that can happen in social media? One day SUNY New Paltz lost all of its fans. Happened to one of our clients. You can store this, Facebook FBQL to bring up XML list of all your fans. You will have to ask all of them to return. How can this happen? On Facebook you can have more than one admin, and one could have deleted. Facebook will never send you an e-mail.

Come and learn why we need to “Give Housing a Voice”

Thursday, May 6th, 2010 by admin

Give Housing a Voice is an awareness campaign developed for The Ulster County Housing Consortium. The program makes its debut today, Thursday, May 6, 2010 at a gathering of business, civic and government leaders at The Birches at Esopus. The Birches at Esopus is a dramatic model of outstanding affordable housing that looks and feels like fine luxury housing, giving seniors a great opportunity to enjoy the richness of a mutually supportive neighborhood community.

Give Housing a Voice Invite

This community is based in the Town of Esopus, just off Route 9-W just South of the Ulster BOCES education complex. You would turn into the recently re-named Dick Williams Lane, at 9-W and Van Loan’s Discount Beverages.

Join in if you can. For information contact me via Facebook or Joan Lawrence-Bauer, who heads communications at RUPCO.


Brand Ambassadors

Tuesday, February 23rd, 2010 by Gretchen Reed

A recent negative experience with an ISP installer reminded me of the often-overlooked role of employees as brand ambassadors.

Especially in service businesses, employees are not only the company’s “face,” but, to some extent, its “product.” The way employees perform reflects directly on the reputation of the business, for better or worse. This interaction is often far more powerful than any advertising campaign or PR effort.

We often encourage our clients to enlist their employees as brand ambassadors, but in order for this to happen, there must be both management commitment and employee receptivity.

First, management must make a considered effort – not just pay lip service to – sharing the company’s goals, vision and values. They also need to lead by example by not only saying what they will do, but actually doing it.

On the employee side, employees who are treated fairly, rewarded for excellent performance and, just as important, called on inferior performance are much more likely to behave in a way that makes their employers proud – and customers happy.

In the case of my ISP experience, the next time a competitor’s direct mail piece arrives or commercial airs, you can bet I will be paying more attention. I guess that makes the installer a brand detractor, rather than ambassador. And just how many of those can a company afford to have?

GUI

Monday, February 22nd, 2010 by John Mallen

On Feb 19th my GUI — that’s digiterati for “graphic user interface” — blew out. The blow out was not on the part of that big HP screen at my desk.  It had to do with the enormous headache and frayed nerves triggered by a tsunami of SPAM and God knows what other malicious code I could not see, firing at minigun speed in the aftermath of changing from one ISP to another, making concentration on any one topic emotionally impossible!kingston-meetup-2

Let’s just say that by the time I arrived at The Beahive, kind of an open-source workspace operated by Chronogram in Kingston, N.Y., I was reverberating from an afternoon of swatting at spam like you’d flail at yellowjackets at a summer picnic.  Adding to the static, as I approached I was pleading with customer support to see if they could do something to jump start stalled Internet service on my iPhone.

“Okay, now just take a deep breath,” consoled Ric Dragon, one of the event organizers, a partner in our Web 2.0 initiatives at JMC , and a good friend.  Did that.  Once calmed, I found myself in what a chamber of commerce would call a ‘mixer,’  ready for diving into an evening of cyber-meetup disinhibition.  And from this time my  gratuitous observations follow.

–  People are social. There wasn’t much Web jargon among these digital cowboys and cowgirls.  Mostly it was a pleasant social meetup, providing  great opportunities to  catch up and meet new people.  If these attendees are at all representative of the ’social’ in the Social Web, then we’re in for more enrichment of the notion of community, especially when we get the opportunity to gather in person. Natural law: you cannot take people out of “social.”

–  When today’s business people gather you hear a Clinton-era redux, “It’s the economy!”  At least in the conversational circles I wove into and out of that was the case. Most participants were small business owners or independent contractors and consultants. While to a person, each represented a significant unique value proposition, the conversations frequently turned on the theme of the general economy.kingston-meetup

–  The notion of pricing pressure — downward — cuts across the professional disciplines. Clients are refusing to accept even the prices of the recent past.  They want them lowered and we’re doing that!   Personally, I hope this is not a theme suggesting that we are on the economic path of disinflation that has affected Japan for the past two decades. Alas, the lag on inflation (meaning inability of companies to get prices up) is a major theme in the current “Weekend Wall Street Journal.”  And it’s further expounded upon in a review of general economic and policy scenarios in “SuperCycles:  The New Economic Force Transforming Global Markets and Investment Strategy,” a book just out written by former Citi economist Arun Motianey.

–  Fixed office space is an endangered species. Witness those attending the meetup who are making Chronogram’s Beahive  their business base as a validation of this tenet. In the not too distant past, moving into business  entailed a search for an affordable office  with a respectable address. That seems to have given way to the challenge of finding a shared, though still respectable, home-base location, which is one step beyond the home office and one step below having significant overhead of, say, a leased space in the Acme Building. What we are seeing, and I sense at a more and more rapid clip, is the assembly of service groups comprising independent contractors, consultants, and contract employees.  Heck, we’re just providing professional service firm expertise on a formula that now represents a quarter of the American workforce — 26 percent of workers in non-standard jobs.

Themes aside, I enjoyed the people the most.  I also enjoyed the fried green beans with dipping sauce hors d’oeuvres, which was contributed by the husband of Claudia D’Arcy,  director of social media for Dragon Search, a top-drawer photographer finding success in covering events including weddings in New York City.  A mystery delivery of a great pie from Vincenzo Pizzeria & Restaurant across the street, added warmth. K.J. McIntyre,  the most charming, dedicated and committed professional in the area, was busy linking the unconnected with the connected. Chad Gomes from Port Ewen appeared, freshly emancipated, as a ready, willing and able entrepreneur.  Friend, former JMC team member and colleague Roger Rosenbaum was recounting tales about his great-looking son, smart as a whip, and ready for kindergarten next fall.kingston-meetup-3

Others appeared as well, all of them with Twitter handles:

@RicDragon, @McIntyreKJ, @DragonSearch, @Beahive , @FauxClaud, @designicu @SleepJunky, @theasphere, @jmcopenmic , @AmeriBag , @KJMRealtor, @sDialogue, @Etela, @b2engt , @McIntyreOn, @kpsourcerqueen, @JohnnyKickall, @bluehwyflaneur, @UlsterMadness, @digsart, @jenwdragon, @tomhoffay, @ivanlajara, @Ingwaem, @uccomptroller , @mediaman1, @MountainSean, @jenwdragon

And our very own hashtag: #HVMavens.

Oh, and as to the curse of the spam — I am assured the solution will be dropping Microsoft Exchange and migrating to Google. Google?  Yes, Google. Well if they are going to copy all the literature on earth, what’s to say they can’t keep all the spammers on earth at bay? Maybe Google can fix the economy too?

When The Lights Go Out!

Thursday, February 18th, 2010 by KJ McIntyre

We forget how dependent we are on technology — until the electricity goes off. This part of the Hudson Valley – Ulster County — is a relatively rural area, so we’re subject to outages in storms as tree limbs interfere with electrical lines. The utility company generally responds within hours so outages can turn into a fun break, a time to get the family together telling scary stories with candles flickering, or a time to meet the neighbors.

Sometimes the outage is more isolated, as in this afternoon’s WordPress.com outage. Since WordPress itself is affected you can’t “Dial Home” to find out what’s happening. And it’s companion WordPress.org is missing the opportunity of playing helpful neighbor and informing WordPress.com clients what’s happening. Fortunately, this site is hosted elsewhere so it is still up and running. But I have three of my own sites on WordPress.com. I caught an early tweet so I knew what was going on, but still it is disconcerting.

I went to one site in relation to a project that I’m working on — it’s supposed to be the communication site for the new joint venture of our two major hospitals. On some tries I get a straight error message: <em>The webpage at http://www.healthyulster.org/ might be temporarily down or it may have moved permanently to a new web address.</em> But alternately I’m directed to a GoDaddy! site that says it’s parking the site and offering links to diet sites. While smart keyword association by GoDaddy! this is probably not what our hospitals had in mind.

Okay, it’s now over an hour. Time for the lights to come on! And just as there’s a spike in generator purchases after major storm outages, looks like I’ll be backing up differently or changing my hosting arrangement.

JMC Team Profiles: Sandy Frinton

Thursday, February 18th, 2010 by John Mallen

I entered PR at the turning point. In the old system, public relations practitioners were heavily drawn from the ranks of the media. In the 1980s, that had begun to change. So when Sandy Frinton walked into JMC in 1998, she was an unusual representative of the PR candidates of the past. She was intent on crossing over to the other side, from journalism – then the business team at DowJones’ Times Herald-Record – to the world of PR with JMC.

Sandy Frinton

Sandy Frinton

Sandy, minted from SUNY University of Buffalo, began her career with the Register-Star in Hudson and then moved to the Daily Freeman in Kingston. She went to NYC for a stint as a textiles editor at Fairchild’s Home Furnishings News (HFN) in New York City before returning to business reporting in the Hudson Valley at the TH-R in Middletown.

She has been with JMC for more than 10 years, wearing one hat as director of media relations supporting most every client, and as account leader, currently for Polymer Group, Inc. (PGI) and the International Association of Outsourcing Professionals (IAOP), and also serves on the JMC team supporting Performance Fibers.

Something Old

Reminiscent of PR in the past, Sandy brings to public relations what so many once did – a deep respect for the working media steeped in a sense of shared mission.

In a recent conversation, it became clear, “I am a writer. I interview clients. I write their stories and I bring the stories to the media.”

To be very clear, Sandy does not see herself primarily as a salesperson selling stories to people in the media. “I see my role as being there to help the media whether it is providing a good news source when they are on deadline, providing a photo or graphic to add to their story, or preparing a bylined article on a timely topic.”

In a sense shared by many former media people now in PR, Sandy has two clients: first, the customer client who hires us and second, the media client with whom we share a professional stem – preparing stories.

“PR agencies need to maintain relationships with the media. We need them and they need us. When I call people in the media, I want to add value for them. I see the writing I do and what I bring from the client as helping the media people do their jobs,” Sandy says.

“I don’t like disappointing the media, as when clients back out of an interview they have committed to do,” this being one of the negative things about her job.

This PR professional has a relationship of trust and respect of the media. “My passion is in getting the story, finding journalists to accept the information and write it. I like having the relationship with the media people we work with. I connect with them as a fellow writer because I am excited about the story. I talk about a client story as a story I would like to write, and sometimes I do because newsrooms are so short staffed these days with cutbacks.”

Something New

Social media is today’s buzz. Coming from her journalistic roots, “I feel bad. The mainstream media is declining. Journalists are losing their jobs and not being treated well,” Sandy says.

“But there are a lot of good writers in the social media world. Young people are still being attracted to journalism for the same reasons we were but the shape of the industry is changing. It may begin with a blog or a newsletter. People are coming up with different ways of making a living because they have to.”

“The good writers in the social media world have become sources of real reliable news. They are part of the total media today and I respect them and the role they play.”

Something Old Something New

Friday, January 9th, 2009 by John Mallen

newsroom-by-fullcodepress3

Earlier in the day, one of the clients pounded the table. “Out! Push the message out! I want to get the message out. I want to get people behind this!”  Visions of Facebook, Twitter, and other social networking services danced in my head.

“We need ads! ” said the client.  Nothing in the county has a greater impact than does Ulster Publishing,  independent producers of  six weekly newspapers. Read that to mean the dominant Daily Freeman and it’s companions dailies, The Poughkeepsie Journal and Times Herald Record are not seen as driving opinion. 

“Let’s talk about on-line social networking,” I said. 
Later today, a link to a friend and colleague’s blog landed in my e-mauil in-box.  It’s all about setting up meetings with media people, include influential boggers. It’s by one Kelly, a senior account exec at Landis PR in San Francisco. Nice job. The piece has solid tactical points. I’m thinking of “borrowing” it for a series on PR basics.

Next comes an email from another friend and colleage in PRGN, our network of independent PR firms.  Jay Van Vechtan  emailed a compelling e-mail responding to Kelly’s post.

Says Jay: “In days gone by I loved them, but over the years the opportunities for booking a client on a locally produced TV talk, news or radio show has waned at best.  Locally produced morning talk programs have been replaced by syndicated shows.  Morning, noon and drive time news programs have been cut to the bare minimum, all but eliminating time for live, in-studio guests.  Newspapers are in a free fall, with staff cut backs and reduced circulation.  The magazine industry is floundering.  And so where does that leave us?”

Jay moves along with sound, practical suggestions for conducting a media tour in the new Millenium. He recommends outsourcing the work to a group that does satellite media tours, hitting mainly the second rung ADIs.

All the preceding is fine and good. But are those of us in professional communications hanging too long on mainstream media (MSM) and too little on  Web 2.0 social marketing? Sometimes I want to jump up and down waving red flags and say, “HEY it’s changed!”  Sure we have MSM on the one hand and social media with long-tail marketing on the other. 

Listen to Robert Scoble, one of the top bloggers (and representative of Microsoft) talking about social media back in 2007:   “When I say “social media” or “new media” I’m talking about Internet media that has the ability to interact with it in some way. IE, not a press release like over on PR Newswire, but something like what we did over on Channel 9 where you could say “Microsoft sucks” right underneath one of my videos.

“I don’t really care what you call this “new media” but you’ve got to admit that something different is happening here than happens on other media above.”

I’m reacting to messages from clients and colleages at both ends of the day. Yes I really like MSM; indeed grew up as a reporter for The Providence Journal-Bulletin. But Web 2.0 Internet is bringing a tsunami of creative distruction to MSM. Many of us in professional communications find ourselves working harder and harder to get any exposure we can in MSM outlets that are reacing fewer and fewer people with vehices that have less and less content.

Meanwhile Internet communications continues to get larger and larger, more and more focused, faster, slicker, more compelling and tunable than any other media. Individuals can talk back, even have a conversation with one another as well as news makers.  

With all the foregoing passion, I admit that as professional PR and comms resource too many are way under-engaged in social media. It’s not iinertia or blindness, not really. We’re all doing some. What we need is a full-blown process, spec development, and  execution that’s easily managed. Something easy tha all of us can use.

Photo with permission from Full Code Press