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Archive for the ‘trends’ Category

Tomorrow's Europe

Tuesday, June 30th, 2009 by John Mallen

tomorrows-europeOur PRGN colleagues in Brussels, Athenora Consulting, have just released an interesting report on the newly-elected EU Parliament. The report Focus 2009/2014 provides an overview of the 7th legislature, noting that “a pro-free-market, pro-European trend will likely be visible in the work of the parliament over the next five years.”

Other key observations include:

  • Just under half of the members are newly elected, opening the possibility for a directional change
  • The European People’s Party maintains a very strong position, despite their loss in numbers
  • The socialist vote was not boosted by the financial crisis, as anticipated
  •  There was a strong Green showing, reflecting energy and environment concerns
  • The extreme right increased its showing, perhaps bolstered by the economic crisis and disenchantment with mainstream politicians
  • The PSE group is now dominated by the German SPD and Spanish PSOE, and changed its name to reflect its new socialist/liberal democratic alliance
  • Jose Manuel Barroso has been nominated for a second term as President of the Commission, a move opposed by the Socialists and the Greens
  • Graham Wilson, the liberal leader, appears to be in a strong position to win the presidency of the Parliament

In our increasingly global society, the politics of one region often have a dramatic impact on others. Through our affiliation with PRGN, JMC is able to keep its finger on the pulse of international government and business trends for our worldwide client base.

Thanks to Gretchen Reed, JMC’s Director of Editorial Services, for this post.

News Anchors Aside: Here Comes the Social Cast

Friday, May 1st, 2009 by John Mallen

An excellent  blog today scott-hanson from Scott Hanson, our friend and colleague is Phoenix, presents the social cast — new media phenomena courtesy of social media.

The social cast has:

  • – Mutual linkage of new med ia delivery and the old-media trust-building.
  • – Culture of fan loyalty
  • – Remix news  in which citizen feeds are mixed with MSM news sources.

Check out Scott’s post directly or through his firm’s site: http://www.hmapr.com/

Letter from Sao Paulo: Forget the Pain. Get Ready for Recovery

Saturday, April 25th, 2009 by John Mallen

george-williamson-portfolio-manager

Last night, heading to Parigi Restaurant  with a bus load of colleagues attending the Spring meeting of the Public Relations Global Network (PRGN) here in Sao Paulo, I received the following e-mail from George Williamson, a good friend and director- portfolio manager at Legg Mason’s Clear Bridge Advisors .

“Chairman Bernanke is pushing liquidity in big time. Fed has purchased since mid-January: $382 billion Mortgage backed bonds
$64 billion Federal Agency bonds
$60 billion U S Treasury bonds
$506 billion total cash moved into the financial system.

“If he continues to move in liquidity at this rate, usually stock price move up well before numbers show economy is getting stronger.

“The funds come from $911 billion that banks keep in Reserves at Fed, $292 billion Treasury accounts held at Fed along with some reverse Repos. Fed could attract more reserves from commercial banks by raising rate above the 0.25 percent it currently pays. But this rate is higher than short term Treasuries pay, so banks park liquidity funds at the Fed.”

What does this mean? Specifically, what does this observation  mean to me and my colleagues  – owners and managers of  independent public relations firms around the world — as wrestle with strategies to survive and, we hope, rebound from the current economic condition.   

George kindly responded with the following. “The Fed smacked the United States economy deliberately and it spread around the world. Now [Federal Reserve Chairman Ben S.] Bernanke will bring the U.S. back up, because his four-year term expires in January.

“Keep in mind William McChesney Martin, for Presidents Eisenhower, Kennedy, Johnson, Nixon and Ford carefully would knock down the stock market the year after each took office. Stock market declines took place in 1954, 1958, 1962, 1966, 1970 and 1974. When you look at it, very few people think that happened by chance. The Fed does what it wants and this was 100 percent deliberate.   Wall Street Journal, 2/4/09, page A6, Treasury Secretary Timothy F. Geithner said ‘Policy makers [Chairman Bernanke  is the policymaker; he is the boss] to teach people a lesson–made fear and panic worse than it had to be.’

“Geithner, an employee of the Fed sat in on every meeting. He knows exactly what happened. Now he and [National Economic Council Director Lawrence H.] Summers will recommend to [President Barak] Obama who the next Fed Chairman will be. Likely Summers.  Bernanke is likely to make a huge effort to be reappointed. 

“But I sort of doubt Obama will trust him after what he deliberately did. I started working at the Fed exactly 50 years ago and had the chance to see Martin getting ready for a meeting at the White House with President Eisenhower. That was a really big deal. 

“It is very political when dealing with the President. Bernanke had the economy in collapse just at the time of the election. Martin would never make such a move. This was careless and dumb. The Fed can do just about anything they want, and now they want the economy up. And it will go up you can be fairly certain. 

“Haste la vista. George”

##

That conclusion is good news.  Just the day before we received a cogent 11-year out  scenario briefing from Edson Fregni, founder and CEO of Sciere Consultores Associados which set forth three possible futures: (1) continuity  where business demands more for less; (2) crisis or twilight in the desert, and (3) growth.

I for one am happy to be looking forward to growth.

How do you make newspapers relevant?

Saturday, January 31st, 2009 by John Mallen

newspaper-standWhether an advertiser or publisher, the question is the same.  How do you make newspapers relevant? 

It’s the Holy Grail for publishers and ad customers who see the numbers thwarting their desire to hang in with a beloved vehicle.  Shel Israel, an author of Naked Conversations, in a Twitter report points to an interesting report from Silicon Alley Insider.  That newsletter  observes that every subscriber to The New York Times could be sent a free Kindle for half what it costs to print and distribute the paper.  A few years ago, I’d protest. Need the real paper in my hands. I want to tear out articles, wrap the fish, whatever.

Maybe it has to do with being a bit older and more lazy, but I’m not driven to go out Sunday mornings and pick up the papers. Instead, I find myself  home with cup of tea by my side and the New York Times on line. Oh, we’re still old fashioned. We get all of the papers.

The Sunday papers come on Monday based on our orders because they’re almost always stolen. The Wall Street Journal and Times Herald Recordare regularly tossed into the snow pack in the middle of the yard, so you have to wade in to retrieve them. In this area, I like Gannett’s Poughkeepsie Journal, but the only delivery is U.S. Mail, so at best it’s at least a day late.

I have this short list of hyperlinks on my laptop. I find myself touring through the papers, sometimes even the far away like the Los Angeles Times and The Washinton Post. I like following suggestions from those I follow on Twitter.  Tonight I may hang in, boot up and read the Sunday Times online.

Yes the papers are relevant — both the articles and the ads.  Only their delivery has to change. Well, they almost all have gone online.  Maybe we readers have to catch up and learn to like them on screen.

Photo: Bob King

2009 Year for Entrepreneurs

Thursday, January 1st, 2009 by John Mallen

New Year’s Eve Dornoch Scotland  

SuccessNew Year 2009begins with attitude and burgeons with innovation and action. If you’re thinking of business, add in value-creation and you’ve won. I awoke this morning, the first day of 2009, thinking that despite the downhill economic trends and the stormy, even depressing, forecasts, that we are at the threshold of an enormously exiting time. Enormous change will bring about enormous opportunity and with it will come entrepreneurs, the creative destruction of the old structures and the emergence of new ones.

It is gratifying to see a business story in The Times Herald Record, one of our local newspapers, echoing these sentiments in an interview with Gerald Celente, an internationally recognized trends forecaster and founder of the Trends Research Institute, also based here in New York’s Hudson Valley.

My self-appointed mission has been to bring forth communications as a strategic resource and a set of power tactics that when well organized significantly drive success. But, there is a fundamental, upon which which communications — a most ancient art-form now super energized 24/7 by Web 2.0 digital technologies — rests. That foundation is attitude. The change-maker in the economy has been and will continue to be entrepreneurs.

In reporter Christine Young’s piece this morning, Gerald Celente is quoted as saying that in the coming economic shakeup, change will open opportunities which, in turn, enterprising people will seize upon, and do well — indeed making new fortunes. I agree. The entrepreneur asks, “How can I add value? Given the changes taking place, what is needed?” Then her or she moves ahead — creating new ways and leaving the old ones behind. I like the notion of focusing on the entrepreneurial drive and its potential versus hand-wringing over troubled economic waters and gloomy forecasts.The currency of this is attitude – a way of thinking, energy of the spirit, a belief that one is not a hopeless victim but an agent for change. The great part of seeing 2009 arrive is the opportunities that lie ahead and the excitement capitalizing on them will bring. Dan Sullivan, one of today’s leading thinkers about entrepreneurs as well as a founder of The Strategic Coach program, talks about learning from failures, losses as well as wins, to learn from, of making the future always better than the past. I think the lesson for those of us who have been in business a while is to dust off our entreprneural instincts as we march into 2009. As we share the perspective with staff, customers and others, we’ll not only find new opportunities but the energy around us will change. What would happen if this went viral? Photo: New Year’s Eve in Dirnoch, Scotland by John Halsam