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For sometime now, I’ve seen our clients succeed by relying on the power of the “word”. Words communicated through voice and writing, are often supported by images, graphic, and the surrounding context of events. for their candidate, their country, their destiny.” (“Obama and the Power of Words,” February 26, 2008; Page A19)
I have long agreed with the communication sages that no vehicle beats face-to-face communications. Back from activities in Los Angeles, Orlando and Fort Lauderdale in the past 10 days, it’s necessary to add the practical element of time and energy.
It’s practically self evident, but sometimes in working with others it’s too easy to get carried away with face-to-face and the power it brings. This noon time, meeting with Jeff Mehl reinforced the “pfew!” factor.
Jeff and his wife Valerie have launched Daybreak Office Solutions (http://www.daybreakoffice.com/) and they are landing their first customers through face-to-face marketing in the Hudson Valley (http://www.travelhudsonvalley.org/).
At whatever level, local or cross country face-to-face is effective and potentially exhausting. While it charges your communications with power, it must be very highly focused and prioritized so that it plays the proper role in any organization’s marketing mix.
Pushed too far, one runs the risk of being unable to think — therefore to listen and be effective. Witness the fatigue of the presidential cadidates in this primary season.
I just finished a truly interesting interview with Ric Dragon, who runs Oxclove, a Web site development firm and an even newer venture, Dragon Search.
As we ploughed through the fascinating nuances of search engine marketing (SEM) and all manner of interesting new Web 2.0 techniques, I realized that while they are great and of increasing value there another even more enduring characteristic is critical to effective communications: passion.
The energy by which anyone expresses themselves, in any forum has so much to do with making an impression and establishing and maintaining a relationship.
If passion is expressed in voice, in language and amplified graphically, the communications is more effective. An established, almost self evident notion. But worh noting.