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Archive for October, 2008

Communications Needed

Thursday, October 2nd, 2008 by John Mallen

It is gratifying to learn the U.S. Senate has passed rescue legislation to help resuscitate the flow of credit and, in turn, enable the entire economy to function. That we have witnessed so many in the House pulling back, tugged that way by fears of constituents, is an example of a vacuum of communications enabled by the absence of leadership.

I believe the situation is so important and so complex that even well briefed Congress members were deflected from the central issue. Want to understand the situation from the 5,000 foot level, check out Charlie Rose’s interview with Warren Buffetlast night. Buffet’s message is that we have a post Pearl Harbor type situation, with the U.S. economy knocked down and unconscious. The legislative “fix’ is  first aid and some infusion of blood and oxygen.

In between the comments in the PBS interview, it sounded as though Warren Buffet’s mission was to help fill the communications gap with broad-based strategic insight.

Communications — a success multiplier so often in marketing — an absolute necessity when serious crises arise and major institutions are called upon to take action to avert major disaster.

We will now see if the House gets  the message.