I thank Sara Marchetti of Ogilvy PR for drawing attention to the excellent response to a online PR threat by Gary Vaynerchuk’s on his v-log.   Not only is his strategy sound, but he presents a terrific example of the best that comes from social networking and hints an a new role for those of us in PR and communications firms.

In the 24/7 information cycle of the Web, one cannot wait for their PR firm to draft a response and post it a day later. Things move too quickly. An emerging role for firms like the one I work with is and will increasingly be to support clients’ do-it-yourself communications and PR.