And then, there is a lot of talk about how we are our own brand, too. Wouldn’t want to talk about that brand in the third person, though (one of your special circumstances!).

Of interest to note; we often speak to each other in terms of our brands in the third person, as well.

It’s an internal reference piece for copywriting everything from ads and Web sites to a speech for the CEO. It’s a tool for training sales people, CSR’s and your “outside” service reps.

We’re fond of saying: One Voice. One View.

Everyone describes the business the same way. They also are able to tick off the benefits of doing business with your firm (all sending the same messages). Your people will comfortably answer why one should buy your services or products (yes, all the same); they can tell someone what’s different about your brand (yes, consistently). It’s where the elevator speech comes from. It explains your positioning, how your stakeholders should think about your brand.

Good stuff. Not pretty looking but powerful in action. We would welcome working on this with you for your brand.