Business Launch
Client:
Performance Fibers, Inc.
Situation:
A division of Honeywell was being sold to a private investment group and needed to establish an identity as a stand-alone company.
Solution:
JMC worked with Performance Fibers to create a new corporate identity, vision and mission. JMC then developed and executed a global, comprehensive communications plan for the sale of the business.
Tactics:
- PR
- Media relations
- Trade shows
- Corporate meetings
- International communications
Results:
The new Performance Fibers received a positive marketplace reaction and global media coverage. Both existing and prospective customers greeted the new company with enthusiasm.
Comment:
The distinctive JMC CASH™ change communications model takes a comprehensive view of the change initiative and deploys tactics to support a full range of communications.
Featured Information
Integrated Marketing Communications Aligns the Messaging and Increases ROI
One of the easiest solutions to better marketing and increased revenue is too often the most neglected. Marketers simply fail to align their marketing and promotions into an integrated marketing communications approach for squeezing the highest return on their investment (ROI).