Tomorrow's Europe
FOCUS 2009 /2014
New Parliament, new Commission: Insight into tomorrow’s Europe
The newly elected Parliament is not radically different in composition from its predecessor. In this 7th legislature, the ranking of parties is unchanged compared to the previous session. The result means that the centre-right will continue to dominate parliament, having gained an increased percentage of votes over the left and liberal groupings. This means that a pro-free-market, pro-European trend will likely be visible in the work of the parliament over the next five years.
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Integrated Marketing Communications Aligns the Messaging and Increases ROI
One of the easiest solutions to better marketing and increased revenue is too often the most neglected. Marketers simply fail to align their marketing and promotions into an integrated marketing communications approach for squeezing the highest return on their investment (ROI).

