Crisis Communications
Client:
Robertshaw Controls Company
Situation:
Robertshaw, a leading gas valve producer, needed to recall certain valves in commercial and residential appliances.
Solution:
JMC worked with Robertshaw to create and execute a comprehensive recall communications program. The program included direct mail, POP displays and dedicated Web sites. For one example of a tactical execution, click on the image below.
Tactics:
- PR
- Web site
- Direct marketing
- Sales promotion
Results:
The recall moved easily through the U.S. Consumer Product Safety Commission (CPSC) and met with a high level of customer acceptance and cooperation despite serious production issues.
Comment:
No company welcomes a crisis, but every company should be prepared for one. A flawlessly executed crisis communications program is the first step in restoring customer trust and goodwill.
Featured Information
Integrated Marketing Communications Aligns the Messaging and Increases ROI
One of the easiest solutions to better marketing and increased revenue is too often the most neglected. Marketers simply fail to align their marketing and promotions into an integrated marketing communications approach for squeezing the highest return on their investment (ROI).