Hudson Valley Businesses Invited to Free Teleseminar on Using Sales and Marketing to Drive Growth
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Web seminar will explore the myths and realities of creating value and need for sales and marketing departments to work together in Web 2.0 world KINGSTON, N.Y. -- Aug. 31, 2007 -- JMC, a Hudson Valley PR and marketing communications firm, will host a telephone and Web seminar to help businesses and non-profit groups improve their sales and marketing communications. The event will spotlight the need for sales departments and marketing departments to join forces. “JMC is collaborating with Strategy Mapping Selling to present the “myths and realities” involved in identifying the value companies sell as well as the challenges in communicating that value to customers and consumers,” says Sylvia Murphy, vice president and general manager of JMC. “Myths are common beliefs that we have heard for years. Too often these beliefs have become practices that can hold back the success of the sales and marketing groups,” says Tim McMahon, president of Strategy Mapping Selling. The free seminar will begin 11 a.m. EDT, Thursday, Sept. 6 with both a telephone and Web presentation. The session ends promptly at noon. Copies of the presentation will be made available to participants. To register for the session, contact Sylvia Murphy at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 845 331-1200. About JMC Strategy Mapping Selling uses a dynamic blended learning program approach to deliver custom-designed sales and management training programs that produce cost-effective results. Founded in 1995, the company and its Affiliate Partners have developed an impressive list of global clients on six continents representing a wide diversity of industries. |
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One of the easiest solutions to better marketing and increased revenue is too often the most neglected. Marketers simply fail to align their marketing and promotions into an integrated marketing communications approach for squeezing the highest return on their investment (ROI).