JMC Sponsor's Local Mixer

Kingston, NY -- Sept. 20 -- Business leaders in Ulster County, N.Y., were invited yesterday to tap the growth and marketing power of the Internet by accessing the "new laws of Web 2.0" communications.

The invitation was proffered by JMC Marketing Communications & PR, at yesterday's gathering of more than 300 business owners at The Emerson of Woodstock, a co-sponsor of the event along with Sav-On Party Center.

New Laws of Web 2.0 Marketing

Rapid development of the Internet and user-friendly technologies, combined with broadband, wireless, and other high-tech advances have diversified and lessened the command of traditional media, while giving consumers new power with high-powered software and social networks.

"New Web 2.0 tools have revolutionized sales, marketing and fundraising," says JMC's CEO John Mallen. "But the basics endure, and success means integrating the traditional and new media.

How you do that is a custom solution for each organization," Mallen says. "But there is a big difference with a focused communications strategy -- which is really one component of the business pan -- smaller resources can fund high-efficacy programs, he says."

“JMC’s support of the Chamber of Commerce of Ulster County coincides with the launch of the firm's 20th anniversary,” says Sylvia Murphy, vice president and general manager.

JMC is a full-service marketing communications and public relations firm. Celebrating its 20th anniversary of providing real-world solutions for clients, JMC was founded by John Mallen in 1987. Based in Kingston, JMC is a global firm with affiliations and partnerships with dedicated professionals and organizations around the world.