Reputation Management
Client:
Polymer Group, Inc.
Situation:
PGI is a global nonwovens materials producer that needed to reinvigorate its reputation in the wake of a Chapter 11 filing.
Solution:
JMC created a comprehensive media relations program that included developing and pitching stories focusing on PGI's strength in innovation and technology. To see a result of these efforts, click on the image below.
Tactics:
- PR
- Media relations
- Corporate communications
Results:
JMC garnered broad coverage in trade and business publications, including Forbes and Fortune, establishing credibility for PGI as a well-managed, growth enterprise and positioning it for the next phase of recovery.
Comment:
JMC was built on the foundation of public relations. Our strong, positive relationships with key journalists really pay off for our clients.
Featured Information
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